 Industry
Overview
Shawls have been used since
ancient times as a warm protective clothing. These high utility fashion
accessories are mainly used to impart a feeling of warmth, to complement
a costume as well as for symbolic reasons. However, with changing
fashion trends and styles, the demand for shawls have also increased
over the time. The increasing demand for shawls in turn has also given a
boost to the shawl industry as a whole.
China is a leading manufacturer of shawls and wool textile in the
world. China consumes around 382 million kg of clean wool every year.
China specialise in catering to mass markets as they produce in bulk and
due to economies of scale have a competitive edge in pricing. Moreover,
China has entered WTO, which provides it with two major economic aspects
namely, tariff reduction and market access. This has also provided China
with an advantage to expand and restructure its shawl manufacturing
industries.
Chinese shawls are popular for
their fine finish, superior quality and versatility in design and
coloring schemes. Shawls from China are famous in the international
markets with the European Union, USA, etc. being the major markets.
Globalization also plays a leading role in the manufacture and export
of shawls. Besides China, other global players in shawl manufacturing
include Russia, France, Nepal, India, Thailand, Scotland, etc.
Russia is also known for producing shawls of various types, the most
common one being the Orenburg shawls produced in the Orenburg region of
Russia. These shawls are extremely fine and soft and are produced from
the down of goats. These ethnic Russian shawls are world famous and are
exported to various countries like France, Belgium, the U.S. etc. Russia
is also known to produce silk and fringed woolen shawls. Pavlovo-Posad
shawls and silk shawls from Russia are also famous all across the globe.
Among the South-East Asian nations, Thailand is known for producing
fine quality Thai silk shawls. Thai shawls are known for their luster
and exquisite designs and are widely popular in different parts of the
world. Tie-dye Thai shawls with traditional Batik prints are extremely
popular all across the globe and are exported to Europe and several
Central Asian countries.
India is known for its fine quality and designer shawls since time
immemorial and there had been several ups and downs in the India shawl
industry. According to a published report, Indian shawls are very
popular in European countries and the shawl industry has the potential
to tap high-end fashion market overseas. It is actually designing where
the Indian shawl industry had an edge over other countries.
Wool is the basic raw material used in the Indian shawl industry.
Besides, cotton and silk are also used. Though a small part of the total
textile industry, wool textile is an emerging sector in India. The
sector has grown approximately 60 per cent over the last decade. India
as a whole consumes about 103 million kg of wool at the industry level
every year. Of this, apparel sector, comprising of shawls, tops, worsted
yarn, fabrics and knitwear consumes only 32 per cent of the wool along
with other fibres. India is one of the leading producer of wool textile
and is the third largest consumer of Australian wool in the world.
In the recent time, there is a definite shift from pure wool to wool
blend and even to non-wool. With the rise in the wool price, the shawl
industry in India is going through a decline in export these days. As a
result of unstable and high price of Australian wool, the emerging shawl
industry is also heading towards non wool shawl production.
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